About Us

We are a 501(c)(3) nonprofit, nonpartisan movement of Floridians insisting on a strong start for all Florida children.

Boy on slide

We advocate for high-quality early learning opportunities, access to children’s health care, and parent support programs in Florida.

What We Do

We achieve impact at the local level by educating and empowering Floridians on the importance of the early years, and at the state level by encouraging elected officials to think of children when they vote. Here are a few of  the initiatives we are working on.

  • Improving Florida’s voluntary pre-K and early learning programs.
  • Supporting high-quality parent skill-building systems.
  • Securing health insurance for all children.
  • Ensuring screening and treatment for all children who may have disabilities.
  • Providing high-quality mentoring programs.
  • Bringing more Floridians into our early childhood policy conversations.
  • Promoting family-focused policies and practices in the workplace.

I Am Florida

Children are our future and we can make the biggest difference for them in the first five years.

Our advocacy and awareness work focuses on three pillars of early childhood: early learning, health, and parent support.

Early Learning

The first few years of a child's life are a critical time for brain development, and early learning lays the foundation for lifelong learning.

Learn more about our principles for early learning here.

Educator reading to children

Nearly 50% of pre-k children are deemed ‘not ready’ for kindergarten when they leave pre-k.

Smiling boy in classroom

Florida spends $2,803 per child per year on VPK, but more than $90,000 per year to incarcerate a juvenile.

Baby playing with rocks on lawn with educator

Economists have shown that expanding early learning initiatives would provide benefits to society of roughly $8.60 for every $1 spent.

Health

When children are healthy, they are ready to learn. A healthy child makes for a healthy community, where all children get off to a strong start and can reach their full potential. Having a medical home ensures children receive routine dental, vision, and developmental screenings.

Learn more about our principles for health here.

Educator talking with child; scale in background

Florida ranks near the bottom in terms of providing our children with access to quality health care: 343,000 children are uninsured as of 2021.

Tricycles on a playground

Without routine screening, only an estimated 30% of children with developmental issues are identified before they reach kindergarten. Early intervention can support families and caregivers to promote success in school and in life. 

Herb garden

Early exposure to toxic stress can weaken a child's defense system against diseases, raising the risk of later heart disease, diabetes, and depression. It can also lead to lifelong difficulties in learning.

Parent Support

The relationships children have with their parents and other caregivers in their family and community are integral to their healthy development. We want to ensure caregivers receive the training and support they need to nurture the children’s cognitive, emotional, and social development.

Learn more about our principles for parent support here.

Child sitting with educator and smiling

We know how to create stronger foundations for children’s development. One active ingredient is the “serve and return” relationships that children have with their parents and other caregivers in their family or community.

Adult helping boy

Chronic stressful conditions such as extreme poverty, abuse, or severe maternal depression—what scientists now call “toxic stress”—can disrupt the architecture of the developing brain.

Parent hugging child outside

If we help the family manage stressors, and prioritize economic self-sufficiency, children will reap the rewards for the rest of their life.