a strong start for All Florida Children

 We are a nonpartisan 501(c)(3) movement of Floridians insisting on increased investment in the first five years for all our children.

What We Do

Our advocacy work in local Florida communities and in Tallahassee focuses on three pillars of early childhood. Click through to learn more about why these issues are important and how we work to promote health, education and care for Florida’s children.


We must insure all of Florida’s children. More than 253,000 Florida Children do not have health insurance.

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Florida ranks 42 in the nation in pupil funding for voluntary pre-kindergarten programs, and covers only three hours of class per day.

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Great parents are built, not made. Florida needs to support its parents with the most reliable information possible so they can raise healthy, happy children.

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What's in the News

Play Kitchens, Other Household Toys Have Stood Test of Time

December 13, 2018
From The Journal Gazette: “Toys like these not only prepare kids for future chores but also tap into a vital part of a toddler’s need for imitation play. Copying what... Read More

Children Move Less Starting at Age 6

December 13, 2018
From The New York Times: “By age 11, children were spending an average of almost two more hours a day in sedentary behavior than they were at 6.” Read the full... Read More

How to Foster Empathy in Children

December 12, 2018
From The New York Times: “Teachers and caregivers in child care and pre-K settings can foster empathy by acknowledging rather than dismissing a child’s distress or by bringing a toy... Read More

Why Kids Should Play Outside This Winter, According To Science

December 12, 2018
From Business Insider: “The benefits of outdoor play for children are significant in any season, with a scientifically proven link between outdoor activities and healthy brain development.” Read the full article... Read More