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This campaign highlights little-known facts about early childhood development that stop us in our tracks and make us do a double take. “Are you kidding me?”

We know 100% of parents have questions about their growing children. We hope this series can help direct you to some of Florida’s excellent resources for parents.


Download The PDFs here

Please feel free to download and share the full #AreYouKiddingMe? PDFs below. We hope they can be a helpful resource for you.

AYKM 1: Babies laugh 300 times a day

AYKM 2: Two-year olds add 10 new words a day

AYKM 3: Children ask 300 questions per day

AYKM 4: Newborn babies recognize their mother’s smell and voice

AYKM 5: Most 1-year-olds are ambidextrous

AYKM 6: The average American baby starts watching TV at 5 months old

AYKM 7: 11% of children in the United States have been diagnosed with ADHD

AYKM 8: Babies need to go to the doctor six times in their first year

AYKM 9: Toddlers develop 700 new neural connections every second

AYKM 10: Children develop impulse control at age three

AYKM 11: 85% of brain growth happens by age three

AYKM 12: Children learn up to 12,000 new words each year from reading

AYKM 13: 58% of Florida parents or caregivers tell stories or sing to their children everyday

AYKM 14: Babies recognize songs they heard in the womb up to four months after birth

AYKM 15: Ratio of books to babies in low- and middle-income areas

AYKM 16: Academic success is linked to the number of words children hear as infants

AYKM 17: Active play among children has plummeted 50% in the last 40 years

AYKM 18: In the last ten years, the number of children diagnosed with autism has doubled

AYKM 19: Babies start forming memories as young as 3 months

AYKM 20: Parents who talk to their children throughout their day expose children to 1000-2000 words an hour

AYKM 21: Learning to share is a skill that only develops by age three or four

AYKM 22: Laughter has healing powers for a child’s mental health

AYKM 23: If babies’ bodies grew at the same rate as their brains they would weigh 170 pounds by one month of age.

AYKM 24: Autism looks different in boys and girls

AYKM 25: By age three, children living in low-income homes hear 3 million fewer words than a three-year-old child growing up in a middle-income home

AYKM 26: Children’s self esteem can be boosted by their sense of humor

AYKM 27: 42% of Florida’s third-grade students cannot read at grade level

AYKM 28: 1 in 5 children have a learning and attention issue, but many are not formally identified

AYKM 29: Children with emotional and behavioral problems are 17% more likely to be incarcerated as adults

AYKM 30: 9 in 10 teachers spend at least 3 weeks reteaching lessons at the beginning of the year

AYKM 31: Children’s self-regulation skills are correlated with their academic skills

AYKM 32: Children who miss half or more of recommended pediatric check-ups are two times more likely to require hospital care.

AYKM 33: A child will spend 40 percent of his or her childhood asleep.

AYKM 34: 14% of children under age 6 co-reside with a grandparent.

AYKM 35: Children who are read to frequently are more likely to read or pretend to read.

AYKM 36: In the U.S., approximately 90 million pounds of chocolate will be given out this Halloween season.

AYKM 37: 75% of kindergarten teachers identified social-emotional development as being the most important school readiness skill.

AYKM 38: More than 15 million children in our country struggle with hunger.

AYKM 39: 4 in 5 Americans say that helping someone less fortunate is an important part of their holiday tradition.

AYKM 40: Babies are born with a reflex that helps protect them from choking on food.

AYKM 41: Handwashing with soap could protect about 1 in 5 young children from pneumonia.