A- A A+


The results of our statewide survey on the challenges and experiences parents have encountered relating to child care and employment before and during the COVID-19 pandemic.

Special Webinar: What Florida Businesses Can Do to Win the Talent War:

Learn how to apply the findings of this survey and win the war for talent in a special webinar on February 16, from 12:30-1 p.m. Register today!

Bosses for Babies Live: How to win the talent war

Read the Full Report


Sachs Media surveyed 900 employed Florida parents of children under the age of 9, from December 1-20, 2020. Margin of error +/- 3.5% at the 95% confidence level. Results are representative of voters in this age range in terms of race, gender, and political party.

Respondents were asked to share challenges and experiences relating to child care and employment, and asked to identify employer benefits that would be valuable to them and/or would promote productivity and loyalty.

In this report, the term “respondents” refers to Florida voters who meet the following criteria:

  • Parent of at least one child who is under the age of 9; and
  • Employed (but not self-employed) either part-time or full-time, or is actively looking for work

900 Floridian parents surveyed over 20 days, with 3.5% margin of error

Key Findings

Key Finding #1

Key Finding #2

Key Finding #3

Key Finding #4

Key Finding #5

Key Finding #6

Breakdown of Common Benefits in Florida